Description
From the breathtaking views of Big Bend country to the vibrant cultures that shape our land, each hat we create is a tribute to our love for the West. Since 2014, we’ve been crafting headwear that captures the soul of the wild—fitting perfectly, feeling just right, and inspiring adventures. Every hat has a story to tell. Grab one today and share in its journey, or take your favorite Sendero hat along as you write a brand new adventure of your own.
This hat features a cool fishing reel and a cool fish joke, with a laid back honest vibe. What more is there to say? Well how about we delve into the history of fishing reels. Did you know the earliest evidence of the fishing reel comes from a literary work dating back to the 4th century AD, titled Lives of Famous Immortals? Apparently all the hottest gods and goddesses were using fishing reels while the rest of us mere mortals were tediously tugging on lines with our bare hands. At any rate, Prometheus finally stole the fishing reel from the gods on Mt. Olympus and mankind has never looked back. Flash forward to 2017 and we are still here Keepin it Reel.