Description
From the breathtaking views of Big Bend country to the vibrant cultures that shape our land, each hat we create is a tribute to our love for the West. Since 2014, we’ve been crafting headwear that captures the soul of the wild—fitting perfectly, feeling just right, and inspiring adventures. Every hat has a story to tell. Grab one today and share in its journey, or take your favorite Sendero hat along as you write a brand new adventure of your own.
Legend has it that long ago, before the East met the West, the Pronghorn challenged The Mighty Wind to a race across the American West. As the story goes, the Wind roared, billowed, and hissed- determined to prove that no land animal could ever reign supreme. Yet with grace and finesse, the Pronghorn glided across the Great Basin, over the Rocky Mountains, through the High Plains, and down the Flint Hills, its hooves barely touching the earth. The race lasted a full day and night, but by the time the Wind had reached what would one day be Missouri, the Pronghorn was there waiting. To this day, when the wind whispers through the prairie, if you listen closely, you can hear the echoes of that legendary race.
